Checkoff Funded Programs
The checkoff is the beef industry's only self-help program, funding efforts that increase beef demand. Examples of checkoff-funded programs include:
-
Educational programs that reach preschool to college age students
-
Food editorials place positive beef and veal articles in newspapers and magazines
-
Retail promotions designed to increase the amount of retail featuring of beef; and recipe centers in meat cases to stimulate sales at the point of purchase
-
Foodservice promotions to increase the presence of beef and veal on menus and encourage it as a meal choice
-
Research into nutrition that provides supporting data on beef's and veal's value to the diet
-
Information programs demonstrating the beef industry's commitment to the environment
-
Issues management to address concerns such as BSE or other topics that face the industry from time to time