Checkoff Funded Programs

The checkoff is the beef industry's only self-help program, funding efforts that increase beef demand. Examples of checkoff-funded programs include:

• Consumer advertising designed to strengthen the beef industry's position in the market place

• Educational programs that reach preschool to college age students

• Food editorials place positive beef and veal articles in newspapers and magazines

• Retail promotions designed to increase the amount of retail featuring of beef; and recipe centers in meat cases to stimulate sales at the point of purchase

• Foodservice promotions to increase the presence of beef and veal on menus and encourage it as a meal choice

• Research into nutrition that provides supporting data on beef's and veal's value to the diet

• Information programs demonstrating the beef industry's commitment to the environment

• Issues management to address concerns such as BSE or other topics that face the industry from time to time